World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy

This is one of the better books I've read on internet marketing. I really recommend this book for anyone who is getting into this web marketing arena.

This is the most comprehensive Web marketing book I've seen. No mere fluff piece touting opt-in emails and keyword optimization, Sterne's newest edition goes deeper than most, from achieving Csikszentmihalyi's "Flow" state to avoiding Nielsen's Top Ten Mistakes, Sterne synthesizes current marketing and optimal Web design wisdom into this 400+ page compendium. Based on his 15 years of marketing research and consulting, Sterne practices what he preaches and gives you his best stuff up front. Using real-world examples he illustrates various principles you can use to improve your Web site, and then raise your profile. Like any good Web citizen Sterne is generous with his outbound referrals, and uses expert quotes and cutting-edge companies liberally to illustrate his points. The book has so many useful examples and Web sites it would take you weeks to try them all. I can usually summarize a book with a list or two, but not this one. So I'll just list the chapter headings to give you an idea of its scope: * Using the World Wide Web for Marketing - What Are You Trying to Accomplish? * Customer Service First* The Usable Web - Be Kind to Your Users* Interactivity Goes with the Flow* Selling Services* Feedback* Value-Added Marketing - It's Personal (Fun, interesting, & useful)* Personalization - Getting to Know You* Professional Personalization - Extranets and Customer Relationship Management* Partner Relationship Management* Attracting Attention* Measure for Measure* Managing Your Site and Your Sanity* Looking toward the FutureIf you've seen him speak, then you have an idea of how he writes. No bull, pragmatic prose based on real world examples, sprinkled with his trademark humor. This book is about what actually works when selling products and services on the Web.I especially enjoyed the personalization chapter, which had some innovative products/URLs I hadn't seen before (and that's hard to do). For a mere 30 bucks, how can you beat it? If you follow his advice, you can have a dramatic effect on your bottom line. Highly recommended. From WebReference.com.

In today's online business world there is plenty of competition. Because millions of people are selling their products and services online, to successfully compete in this arena we must keep up on the latest trends in marketing strategies and put them to effective use. Jim Sterne offers a wealth of information in the updated second edition of his book World Wide Web Marketing that will dramatically change the way we do business! Sterne covers a broad range of topics that contribute to successful online business operations. Hands-on effort involves the use of the Internet to register with search engines and specialized directories, participating in the newsgroups, searching for information about customers, using other technological means to market online, and making use of traditional marketing methods as well. Other involvement includes building relationships with valued customers, providing quality customer service and support, building brand loyalty, and offering free information and services to attract and keep new customers. Sterne offers pertinent advice on thinking globally, another important business consideration. Pointing out that our Websites are seen by many around the world, Sterne advises his readers to take into account different languages and word meanings, cultural distinctives, domestic and foreign merchandise pricing, product locale availability, re-engineering Websites to accommodate a variety of people groups and countries, and other international and multi-cultural marketing strategies! This is a well-polished book. The content is first-rate and relevant to today's online business needs. It is smooth-flowing, easy to read, and easily understood. Wiley is a respected publisher and this is one of their better books. It is highly recommended for anyone doing business online or contemplating moving in that direction! What direction are you moving in?

This book is terrific for anyone who wants to set up a complete internet marketing strategy with clear business objectives and measurable ROI. Jim shows well how and why you should go beyond the classic internet brochure and where high added-value can be created for your customers/prospects. It is filled with hundreds of examples on what works on the web and what doesn't. I highly recommend it to anybody interested in internet marketing.

This book don't have any academic value. Sterne makes a lot of statements and claims, but he can't really show any form of proof. They are just his personal opinions.