Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

By Gina Daddario

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Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

Format:Hardcover

Language:English

ISBN:0275958566

ISBN13:9780275958565

Release Date:May 1998

Publisher:Praeger

Length:184 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 5.7" x 8.6"

Related Subjects

Arts, Music & Photography Communication & Media Studies Performing Arts Social Science Social Sciences Sports & Outdoors Sports & Recreation

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Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

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