Winning at Innovation: The A-To-F Model

By Philip Kotler and Fernando Trías de Bes

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Book Overview

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Format:Paperback

Language:English

ISBN:1137479175

ISBN13:9781137479174

Release Date:January 2015

Publisher:Palgrave MacMillan

Length:272 Pages

Weight:0.95 lbs.

Dimensions:0.8" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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Winning at Innovation: The A-To-F Model

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