Understanding Aesthetics for the Merchandising and Design Professional
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Book Overview
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Format:Paperback
Language:English
ISBN:1563678098
ISBN13:9781563678097
Release Date:April 2010
Publisher:Fairchild Books
Length:416 Pages
Weight:3.40 lbs.
Dimensions:1.1" x 8.4" x 10.9"
Customer Reviews
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Published by Thriftbooks.com User , 16 years ago
That's right. I bought this book for the second time. It's clever perspective and unusual analogies make it a book you'll want to hold on to.
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