Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage -- on a page, in a paragraph, in a sentence, and as a design element -- and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's "connection" with the printed word.
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