Touch: Building Your Brand in the Experience Economy
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From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer J rg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences.
Format:Paperback
Language:English
ISBN:9814868523
ISBN13:9789814868525
Release Date:October 2020
Publisher:Marshall Cavendish International (Asia)
Length:152 Pages
Weight:0.65 lbs.
Dimensions:0.6" x 5.3" x 8.4"
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