The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.
An insider's guide to Tony Blair and his colleagues' revolutionary overhaul of the British political system. With an insider's view of British politics, Gould perfects what so few of his contemporaries could achieve with their broadbrush generalisations from the media and outside new Labour.Alongside Tony Blair and Peter Mandelson, Gould helped make Labour electable for the first time in a generation. Having seen Britain's improved relations with both America and the European Union since then, the world can safely say it has been a positive experience.A classic
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