The Sales MBA: How to Influence Corporate Buyers
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Book Overview
Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trust advisor. > Douglas Cole created a course on business acumen for LinkedIn's global sales team, based on his experience as a leader and practitioner of sales. He also serves as a part-time business school lecturer and start-up advisor.
Format:Paperback
Language:English
ISBN:1988025850
ISBN13:9781988025858
Release Date:July 2022
Publisher:Barlow Publishing
Length:216 Pages
Weight:0.77 lbs.
Dimensions:0.6" x 5.5" x 8.4"
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