The Product Is You!: Position Yourself for Success as an Advisor
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Book Overview
The Product Is You: Positioning Yourself for Success as an Advisor This book is designed to help you figure out how you can use your biggest resource - YOU - more effectively. Each chapter is packed with a specific strategy and tactics that show you both the Why and the How of personal marketing. The Product Is You demystifies the process of differentiating yourself in the market place. You will learn about a turnkey process known as C.A.L.M. that will help you to Create a compelling message, Articulate that message effectively, Locate your target market, and Motivate them to take action. This book is packed with real life examples and stories that make each strategy easy to understand and apply. Learn how to attract your target market clients with the following strategies: The Mental Thermostat: Expanding your comfort zone to reset your mental thermostat The Product Is You: Positioning YOU for Success with a personal biography The Elevator Speech: Articulating your essence in thirty seconds or less Fishing Where the Fish Are: Locating your target market Your Personal IPO: Creating a compelling Initial Prospect Offering Kit The Referral Stream: Making the referral process more productive and enjoyable Your Marching Orders: Taking stock and applying what you have learned
Format:Paperback
Language:English
ISBN:1410763684
ISBN13:9781410763686
Release Date:October 2003
Publisher:Authorhouse
Length:156 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.2" x 9.1"
Related Subjects
Business Business & Investing Economics Management & Leadership Motivational Personal FinanceCustomer Reviews
3 ratings
A Great Book!
Published by Thriftbooks.com User , 19 years ago
This is a great book that can help you build your business. Read more about Mark Magnacca.
Tremendous business building tool!
Published by Thriftbooks.com User , 20 years ago
Mark's book has helped me gain insight into ways to grow my business and set myself apart from my peers. The ideas, suggestions and useful anecdotes within are well worth the read, and are a definite asset to be had. Mark's experience and knowledge of his industry are exemplified here, and I would strongly recommend this book to anyone who is looking to grow their business in virtually any industry! A++
The Product Is You by Mark Magnacca
Published by Thriftbooks.com User , 21 years ago
What a terrific book! I've been in the financial services business for nearly 20 years and have read most of the best books on the market. Mark Magnacca tells you precisely what you need to know and do to differentiate yourself as an advisor/salesperson. There is no doubt after reading this book that THE BEST product we all have to sell in the marketplace today is ourselves. Mark provides a very effective process that I've already applied to my business in just 2 weeks! Great book and 5 stars!
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