The Magazine from Cover to Cover
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Book Overview
The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT'S NEW IN THE THIRD EDITION?
- A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age
- Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field
- A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age
- Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field
Format:Paperback
Language:English
ISBN:0199829845
ISBN13:9780199829842
Release Date:October 2012
Publisher:Oxford University Press
Length:400 Pages
Weight:1.95 lbs.
Dimensions:0.8" x 8.4" x 10.8"
Customer Reviews
4 ratings
Worth its reasonable cost
Published by Thriftbooks.com User , 21 years ago
Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.
A great book.
Published by Thriftbooks.com User , 21 years ago
I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.This book will grab you in such a manner as does your favorite magazine.Interested in magazine historical trends? Read chapters 3 and 4.Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up! This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.This is a terrific book with the look and feel and dynamic spirit of a magazine.
Incredibly useful reference book
Published by Thriftbooks.com User , 24 years ago
If you're looking to learn the basics of the magazine publishing business, this book is an excellent place to begin. Chapters include (among others): The Magazine as a Storehouse, The Magazine as a Marketplace, Magazine Business Plans, Magazine Production, and Magazines for the Twenty-First Century. Every chapter contains the basic aspects, multiple real-world examples, and a useful list of further reading.
A Resourceful and Helpful Companion!
Published by Thriftbooks.com User , 24 years ago
As an aspiring Magazine publisher, I sought this book as a wonder. Resourcefully, the title told all about the industry, as well as, gave real examples. I reccommend this title to anyone seeking to tearn more about publishing, editing and the managing of magazines in the near future. I know I learned more than I thought I would!
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