The Interactive Marketplace

I have read the book. It give me impression that it is like a future story book, but in the near future. In my opinion, timeframe will be within 5 years in US, but 10 years in foreign countries. What will happens like the book describes will be based on the infrastructure of high-bandwith internet and online purchasing peoples up to the critical numbers. I am not an expert on these, but I believe it will come very soon. Anyway, it is worth to read. English is not my mother tongue, but I read it just like I read a novel, no reading problems. worth it.

Despite the fact that previous reviews for this book were obviously written by employees of the company, I think it has a lot to offer every internet start-up.The Interactive Marketplace uncovers the stumbling blocks that plague similar dot.coms and vaporware providers. The book shows how erratic planning is not necessarily the next step toward success in the "e-commerce", "vector-this", "leverage-love" economies. A few may be surprised that interactive technology is here to stay and will -like the telephone- enable products to dynamically respond to the cyber-paced feild of "just in time" delivery, Brown has a clean, fresh and airy grasp that business communities are now, more than ever, vulnerable than before the Internet emerged. For businesses to succeed, they can't just publish a business plan with vague and quickly outdated flow charts of a technological society that is passing them by; instead they should plan to implement upgraded technology and hire professionals who exhibit skill rather than just a resume of golden parachutes; this highly targeted, personalized, value-added approach will guide otherwise graying companies out of the internet colorbook phase and into reading whole business sentences with ease. Composed in mostly in buzz-words and executive refridgerator magnets, this book will hold anyone who has as much experience in the techno-trenches and also be an invaluable bible for company leaders trying to find their place in the changing Internet economy. Please, buy this book for yourself as well as one for a co-worker.

The Interactive Marketplace reveals the profound impact mass customization will have on business operations, as it tells how to take advantage of this paradigm shift. American consumers already benefit from the great technological revolution powered by the Internet, but Brown explains how the next step in this revolution will be characterized by interactivity and the delivery of customized goods and services to the great mass of consumers.Jack Kemp Empower America Former Secretary, Housing and Urban Development

It's rare when a book comes along that explains complex business theory in such clear, clean language, and does so in a way that points to everyday examples to illustrate complex theoretical points. Keith T. Brown's "The Interactive Marketplace" is just such a book. I delves into the complex world of data mapping, and configuration managers, yet comes up to show the reader what the implications are of these news technologies, and how businesses can profit by adopting them today. In a marketplace that is cluttered with language and slogans, like "e-commerce this" and "web-ify that," Mr. Brown uses a businessman's approach, penetrating logic, and glowingly clear, highly-readable prose to explicit that digital world to explain what is really going on and how it fits into the historical continuum of economic development. Moreover, this book is meant for readers at any level, from the students just entering into the e-world, wondering where to find their fortune among the mass customization plays, to the middle managers wondering how to enable their corporate leaders's vision, to the leaders themselves who are searching for direction and a vision to guide them through the Internet-enable economy. I urge you to read this highly enjoyable book.