The Fall of PR & the Rise of Advertising

By Stefan Engeseth

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Book Overview

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:9163307774

ISBN13:9789163307775

Release Date:June 2009

Publisher:Engeseth Publishing

Length:206 Pages

Weight:0.55 lbs.

Dimensions:0.4" x 5.0" x 8.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Communications Economics Marketing & Sales Public Relations Skills

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The Fall of PR & the Rise of Advertising

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