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Paperback The Essentials of Marketing Research Book
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ISBN: 0415899281

ISBN13: 9780415899284

The Essentials of Marketing Research

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Format: Paperback

Condition: Good*

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Book Overview

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

Related Subjects

Business Business & Investing Economics

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