The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

By John Kremer

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Book Overview

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Format:Paperback

Language:English

ISBN:0471553875

ISBN13:9780471553878

Release Date:April 1992

Publisher:Wiley

Length:288 Pages

Weight:0.05 lbs.

Dimensions:0.8" x 7.0" x 9.9"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing & Sales Sales Sales & Selling Systems & Planning

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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

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