The Burden of Choice: Recommendations, Subversion, and Algorithmic Culture
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Book Overview
The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a contemporary American as heteronormative, white, and well off, this book asserts that the industries that use these automated recommendations tend to ignore and obscure all other identities in the service of making the type of affluence they are selling appear commonplace. Focusing on the period from the mid-1990s to approximately 2010 (while this technology was still novel), Jonathan Cohn argues that automated recommendations and algorithms are far from natural, neutral, or benevolent. Instead, they shape and are shaped by changing conceptions of gender, sexuality, race, and class. With its cultural studies and humanities-driven methodologies focused on close readings, historical research, and qualitative analysis, The Burden of Choice models a promising avenue for the study of algorithms and culture.
Format:Hardcover
Language:English
ISBN:081359782X
ISBN13:9780813597829
Release Date:March 2019
Publisher:Rutgers University Press
Length:240 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 6.0" x 8.9"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Related Subjects
Computers Computers & Technology Engineering Social Science Social Sciences TechnologyCustomer Reviews
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