The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

By Terry Bacon and David Pugh

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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

Format:Paperback

Language:English

ISBN:0814416705

ISBN13:9780814416709

Release Date:May 2004

Publisher:Amacom

Length:320 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Age Range:17 years and up

Grade Range:Grade 12 and higher

Related Subjects

13 - 17 Years Business Business & Investing Economics Industries & Professions Management & Leadership Management Science Teen & Young Adult

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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

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