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Paperback The Aging Consumer: Perspectives from Psychology and Marketing Book
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ISBN: 0367360934

ISBN13: 9780367360931

The Aging Consumer: Perspectives from Psychology and Marketing

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Format: Paperback

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Book Overview

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

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Business Business & Investing Economics Psychology

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