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Hardcover The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising Book
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ISBN: 0749443669

ISBN13: 9780749443665

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

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Format: Hardcover

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Book Overview

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain... This description may be from another edition of this product.

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Accounting Accounting & Finance Advertising Applied Psychology Business Business & Investing Economics Marketing Marketing & Sales Psychology Research

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