Targeting Uplift: An Introduction to Net Scores

By Michel

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List of Symbols.- List of Figures.- List of Tables.- Introduction.- The Traditional Approach: Gross Scoring.- Basic Net Scoring Methods: The Uplift Approach.- Validation of Net Models: Measuring Stability and Discriminatory Power.- Supplementary Methods for Variable Transformation and Selection.- A Simulation Framework for the Validation of Research Hypotheses on Net Scoring.- Software Implementations.- Data Prerequisites.- Practical Issues and Business Cases.- Summary and Outlook.- Appendix.- Other Literature on Net Scoring.- Index.-

Format:Paperback

Language:English

ISBN:3030226271

ISBN13:9783030226275

Release Date:September 2020

Publisher:Springer

Length:352 Pages

Weight:1.18 lbs.

Dimensions:0.8" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Targeting Uplift: An Introduction to Net Scores

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