StreetSmart Marketing
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Book Overview
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
Format:Hardcover
Language:English
ISBN:0471618837
ISBN13:9780471618836
Release Date:June 1989
Publisher:Wiley
Length:241 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 6.3" x 9.3"
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