Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with Online Learning Center with Premium Content Card
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Book Overview
Presented in a way that students can understand and apply to business cases and problems, this text offers a concise and user-friendly presentation of strategic management. It features a presentation... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0073203130
ISBN13:9780073203133
Release Date:May 2005
Publisher:McGraw-Hill/Irwin
Length:960 Pages
Weight:4.45 lbs.
Dimensions:10.3" x 1.5" x 7.9"
Customer Reviews
3 ratings
Great Case Study Text
Published by Thriftbooks.com User , 16 years ago
This text does a great job at providing a general application exercise for junior and senior capstone level business students. The cases and activities contained in this book provide an in-depth look into some of America's most successful companies. Unfortunately the text is now several years old and most of the cases are a little out of date. We made great use of this fact, however, by assigning groups to study each company since the end of the case and present on how the company has performed in the past few years.
Great Book!
Published by Thriftbooks.com User , 16 years ago
I was required to purchase this book for my strategic management course. I have to say, being a "book learner," this book is just excellent. It explains things thoroughly and is well organized. One of the best in the academic world. I had to take another strategic management course at the graduate level and that book sucked compared to this one. I also have used this book for my other classes especially when having to analyze cases. These authors are just amazing!
Great Great book!
Published by Thriftbooks.com User , 17 years ago
This is a great book. It teaches me how to analyze the competitive business environment we have today. It provides many good examples to illustrate the concepts. The book also includes many cases that tell me what strategies those big companies employ and how they succeed. I really like the book.
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