Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace
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Book Overview
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Format:Paperback
Language:English
ISBN:1349512656
ISBN13:9781349512652
Release Date:December 2003
Publisher:Palgrave MacMillan
Length:316 Pages
Weight:0.73 lbs.
Dimensions:0.7" x 5.0" x 8.0"
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