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Business & Investing Books > Marketing & Sales Books
Paperback Strategic Advertising Management Book
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ISBN: 0199605580

ISBN13: 9780199605583

Strategic Advertising Management

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Format: Paperback

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Book Overview

Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Consumer Behavior Economics Education & Reference Management Management & Leadership Marketing Marketing & Sales Medical Medical Books Research Systems & Planning Textbooks

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