International Marketing: Sociopolitical and Behavioral Aspects

By Erdener Kaynak

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Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets.

Format:Hardcover

Language:English

ISBN:0866569510

ISBN13:9780866569514

Release Date:March 1991

Publisher:Routledge

Length:416 Pages

Weight:2.05 lbs.

Dimensions:1.1" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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International Marketing: Sociopolitical and Behavioral Aspects

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