Social power, defined as "the ability to set standards, create norms and values that are deemed legitimate and desirable, without resorting to coercion or payment", is a central part of contemporary international politics. This text introduces and defines the concept...
This text introduces and defines the concept of social power and examines how it works in international politics. Including perspectives from the EU, the US, Middle East and China, it features a range of case studies on culture and pop culture, media, public diplomacy and branding...
This text introduces and defines the concept of social power and examines how it works in international politics. Including perspectives from the EU, the US, Middle East and China, it features a range of case studies on culture and pop culture, media, public diplomacy and branding...