Social Media in Musical Theatre
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Social Media in Musical Theatre in Musical Theatre introduces readers to the widespread phenomenon of how platforms such as YouTube, Twitter, and TikTok have become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's importance, information technology has revolutionized the field of musical theatre since the early days of Web 2.0, with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Beyond viewing social media merely as a passing fad or a space free from critical engagement, this introductory book highlights the critical role social media play in musicals, challenging how users and musical theatre-makers alike approach digital spaces. Introducing the relationship between musical theatre and social media in the 21st century, this book provides methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.
Format:Paperback
Language:English
ISBN:1350358568
ISBN13:9781350358560
Release Date:December 2023
Publisher:Methuen Drama
Length:128 Pages
Weight:0.30 lbs.
Dimensions:0.4" x 4.7" x 6.4"
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