Services Marketing and Management

By Audrey Gilmore

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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0761941584

ISBN13:9788178293349

Release Date:June 2003

Publisher:SAGE Publications Ltd

Length:216 Pages

Weight:0.90 lbs.

Dimensions:9.5" x 0.5" x 6.7"

Related Subjects

Business Business & Investing Economics

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