Services Marketing and Management
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Book Overview
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Format:Paperback
Language:English
ISBN:0761941584
ISBN13:9780761941583
Release Date:June 2003
Publisher:Sage Publications Ltd
Length:216 Pages
Weight:0.88 lbs.
Dimensions:0.5" x 6.7" x 9.5"
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