Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special... This description may be from another edition of this product.
This book provides a wide view of sales management through the eyes of an academic. Very good for students and anyone who wants to know all about sales. However, this book is nothing more than all-the-theory-in-one-book for a professional. So: Good for students Good for the library Not really aiming at professionals
Magnificint Would Do :)
Published by Thriftbooks.com User , 24 years ago
I have read this book myself cause I wanted to know more about Sales and it was a shock to find all what one needs. This book has helped me out a lot and I'm very thankfull.
Very clear and well written book
Published by Thriftbooks.com User , 24 years ago
I'm a college student and this was the assigned text to read for my Sales Management class. This book was very easy to understand. The concepts were explained, so that even someone, such as myself who has zero experience in sales could understand what the authors meant. Most textbooks contain useless information, but this one had information that I could use in my life once I graduate from college (example: how to be a team builder and ways to approach being in sales).
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