Revitalize Your Corporate Culture
Adapt or die--this is the simple choice that business has always faced. Here's a valuable guide to the how's, what's, when's, and why's of that choice. 'Revitalize Your Corporate Culture' will help you to: *Diagnose your company's culture *Understand the features of a positive corporate culture *Design a strategy for an effective culture change *Gain the full support of staff to implement a new, positive culture *Maintain the momentum after the new corporate culture plan is in place *Shared values and unwritten rules (your company's culture) can profoundly enhance--or destroy--economic success. This book supplies all the steps necessary to increase productivity, make your organization more cost effective, and help you change your organization into a more dynamic, innovative, and collaborative organization. Whether you are a senior executive or a middle-level manager, this book gives you techniques that will motivate, encourage, and prepare your staff to meet the challenges of the 21st century.
Format:Hardcover
Language:English
ISBN:0884152790
ISBN13:9780884152798
Release Date:August 1999
Publisher:Routledge
Length:320 Pages
Weight:1.54 lbs.
Dimensions:1.0" x 6.1" x 9.2"
Customer Reviews
1 rating
GREAT BOOK!
Published by Thriftbooks.com User , 24 years ago
Franklin Ashby has taken quotes and quips from some of the greatest minds in business and used them to illustrate why some corporate culture changes succeed and others fail. I would recommend this book to anyone thinking of culture change or those in the midst of culture changes (as in my case) where they are not meeting expectations. In my case, this book has helped identify what went wrong and why, and how to fix it. The book is thought provoking, insightful, and stimulating. I highly recommend it. Best business book I have read to date.
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