Revenue Management: A Practical Pricing Perspective

By Ian Yeoman

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Book Overview

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Format:Paperback

Language:English

ISBN:1349317136

ISBN13:9781349317134

Release Date:December 2010

Publisher:Palgrave MacMillan

Length:273 Pages

Weight:0.76 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Revenue Management: A Practical Pricing Perspective

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