Pulp Politics: How Political Advertising Tells the Stories of American Politics
No Customer Reviews
Select Format
Select Condition 
Book Overview
Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second trailers for the nightmare on Elm Street that would be the Dukakis presidency to the Bush-Cheney spots in 2004 that drew upon the look and feel of the popular anti-terrorism thriller O24, O evocation of popular culture has proven an extremely effective tool of mass communication in a televisual age
Format:Hardcover
Language:English
ISBN:0742556271
ISBN13:9780742556270
Release Date:July 2008
Publisher:Rowman & Littlefield Publishers
Length:199 Pages
Weight:0.65 lbs.
Dimensions:0.8" x 6.0" x 9.1"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
