Public Relations Online: Lasting Concepts for Changing Media

By Tom Kelleher

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Book Overview

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

Format:Paperback

Language:English

ISBN:1412914175

ISBN13:9781412914178

Release Date:December 2006

Publisher:Sage Publications, Inc

Length:184 Pages

Weight:2.95 lbs.

Dimensions:0.4" x 6.1" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Communication Communication & Journalism Communications Computer Science Computers & Technology Economics Language Arts Marketing & Sales Public Relations Software Textbooks Words, Language & Grammar

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