Promotional Culture and Convergence: Markets, Methods, Media

By Helen Powell

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Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

Format:Paperback

Language:English

ISBN:0415672805

ISBN13:9780415672801

Release Date:April 2013

Publisher:Routledge

Length:256 Pages

Weight:0.87 lbs.

Dimensions:0.5" x 6.2" x 9.2"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Promotional Culture and Convergence: Markets, Methods, Media

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