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Paperback Principles and Practice of Marketing Book
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ISBN: 0077094352

ISBN13: 9780077094355

Principles and Practice of Marketing

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Format: Paperback

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Book Overview

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from... This description may be from another edition of this product.

Related Subjects

Business Business & Investing Economics Marketing Marketing & Sales Sales & Selling

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