Offering a mix of articles that show how the field can benefit from a serious and systematic study of human behaviour and human communication, this text is based on the assumption that public... This description may be from another edition of this product.
I have used this book for advanced public relations courses (seniors and graduate students). I've always liked it, but it really needs to be updated. It has a 1988 publication date, but most of the chapters are actually journal articles from the 1970s and early 1980s. I would like to hear from the author and/or publisher concerning any plans they have to produce an updated edition.Randy Bobbitt Marshall University [email protected] (until 7/1/99) [email protected] (after 7/1/99)
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