Political Conversion: Personal Transformation as Strategic Public Communication

By Don Waisanen

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This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.

Format:Hardcover

Language:English

ISBN:1498575722

ISBN13:9781498575720

Release Date:April 2018

Publisher:Lexington Books

Length:256 Pages

Weight:1.20 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Language Arts Political Science Politics & Social Sciences

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Political Conversion: Personal Transformation as Strategic Public Communication

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