Planting Light Bulbs: 20+ Ways to Cultivate Success in the Digital Age

**Planting Light Bulbs is a front runner in the hotly contested Disruptive Business Book Section.**Planting Light Bulbs was found to be a highly readable book with clear structure that synthesises the issues facing most leaders and provides compelling alternatives. Described as a book that "was a valuable framework to comprehend many of the changes impacting work. It gave me a new mindset and introduced new metrics for many core elements of my company. It inspired change and a motivation to challenge our old ways, adapt and win."*****************************All companies face the same challenge: How to change to compete in a digital economy? Planting Light Bulbs highlights that the answer is not in technology, but in a change of thinking. Globally recognised digital expert Neil Gray illustrates how all organisations can reinvigorate and navigate their methodologies to succeed in the digital world. Based on his wide US and European business experience, Gray starts by revealing the disruptive forces that undermine the underlying assumptions on which business is based. Providing examples of why many managers' intuitions on how companies should function are now flawed, he describes new ways to rethink the basics, ranging from culture and strategy, to people, leadership, positioning and operations. Seeding ideas that are easy to grasp, he shows how to implement them in your existing organisation. By connecting the dots on what many already know into a simple framework, he pulls together a holistic, far-ranging playbook for executives to approach the future. This book provides a comprehensive platform for leaders at all levels in companies, old and new, to evolve and succeed. Planting Light Bulbs is the must-have handbook to cultivate change in your organisation, to survive and thrive.