Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
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Book Overview
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides you with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications when implemented strategically, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising.
Format:Hardcover
Language:English
ISBN:156024366X
ISBN13:9781560243663
Release Date:July 1994
Publisher:Routledge
Length:208 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 6.1" x 8.7"
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