Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Summer Book Fair: Get kids' books
for as low as $2.99 each. Learn More →
Hardcover Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016 Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 9462981884

ISBN13: 9789462981881

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016

By
No Customer Reviews
Analysis of political advertising tends to give music short shrift--which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message--it's the dominant factor, more important than images, words, or narration.

Recommended

Format: Hardcover

Temporarily Unavailable

We receive fewer than 1 copy every 6 months.

Add to Wish List

Related Subjects

Social Science Social Sciences

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured