Never Content: How Mavericks and Outsiders Made a Surprise Winner of Maritime Life

In Never Content, author Harry Bruce works from confidential corporate documents and candid interviews - in what is now hailed as 'Canada's insurance-consolidation sweepstakes' - to unravel and uncover the values, personalities and maneuvers that took Maritime Life from stalwart survivor to surprise victor in a takeover game in which only the strong survive. Never Content is the captivating tale of a financial-services company whose incredible success is borne out of dissatisfaction with the status quo and an original approach that never fails to surprise Bay Street. Originally conceived as a homegrown alternative to the out-of-province operators who dominated the business, Maritime Life has been a constant contrarian. It was the first to computerize its accounting system, replace career sales agents in favour of independent agents and provide the armed services with group insurance. It has been an industry leader in product innovation. The story of Maritime Life has produced a unique corporate culture, over two thousand employees, more than $14 billion in assets under administration and one of the top life insurance companies in Canada. Veteran reporter and social commentator Harry Bruce delivers a powerful business story set against a vast sweep of history-a riveting and inspiring tale of acquisition and advantage with telling lessons for any student of business strategy.