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Paperback More Than a Name: An Introduction to Branding Book
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ISBN: 2940373000

ISBN13: 9782940373000

More Than A Name: An Introduction to Branding (Design)

(Part of the Required Reading Range Series)

By , et al.
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More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic... This description may be from another edition of this product.

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Format: Paperback

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Related Subjects

Arts, Music & Photography Branding & Logo Design Design Education & Reference Graphic Design Marketing Marketing & Sales

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