Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

By Veronika Koller

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Book Overview

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Format:Paperback

Language:English

ISBN:0230217079

ISBN13:9780230217072

Release Date:May 2004

Publisher:Palgrave MacMillan

Length:244 Pages

Weight:0.67 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Language Arts Social Science Social Sciences

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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

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