Media/Impact: An Introduction to Mass Media
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Book Overview
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
Format:Paperback
Language:English
ISBN:1305580982
ISBN13:9781305580985
Release Date:January 2016
Publisher:Cengage Learning
Length:448 Pages
Weight:2.03 lbs.
Dimensions:0.7" x 8.4" x 10.7"
Related Subjects
Business Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Education & Reference Humanities Language Arts Media Studies Performing Arts Politics & Social Sciences Skills Social Science Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
3 ratings
Overview College Text
Published by Thriftbooks.com User , 16 years ago
The text book is great for a general overview text for any freshman level course text. Gread for journalism, print, online, TV and any other course geard towards these feilds.
Media Impact
Published by Thriftbooks.com User , 19 years ago
The book was here in 5 days and every one in the class including the teacher can't believe the price I got for it. Worked out just great and the teacher is going to buy the book from me.
good solid media book
Published by Thriftbooks.com User , 25 years ago
This is a good media textbook. Shirley Biagi does a nice job of updating this text regularly. Students will find it interesting and informative. Lots of photos and sidebars add to the information. Covers all the media as well as social isues, ethics, global conglomerates and more.
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