Media Now: Understanding Media, Culture, and Technology
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Book Overview
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.
Format:Paperback
Language:English
ISBN:1305080351
ISBN13:9781305080355
Release Date:January 2015
Publisher:Cengage Learning
Length:640 Pages
Weight:2.75 lbs.
Dimensions:1.0" x 8.4" x 10.8"
Related Subjects
Business Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Engineering Humanities Language Arts Media Studies Performing Arts Politics & Social Sciences Skills Social Science Social Sciences Technology Textbooks Words, Language & GrammarCustomer Reviews
3 ratings
good book
Published by Thriftbooks.com User , 17 years ago
I read this book in common library. This book is very helpful to understand new media in many perspective. I need this book very much to help me to teach my student to understanding media technology, history and current issue. I wish I can buy this book.
media now
Published by Thriftbooks.com User , 18 years ago
The guy who sent this book sent me a couple of emails. The book is in excellent condition.
great book
Published by Thriftbooks.com User , 18 years ago
* Easy to understand * Easy to read * Website filled with quizes, links, glossary for each chapter, etc. * Awesome extras if you buy the book new (ex: online tutors and other links)
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