Mass Communication: Living in a Media World
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Book Overview
The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets--including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher--right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It′s an enhanced, enriching, and interactive learning experience.
The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.
Format:Paperback
Language:English
ISBN:1452202990
ISBN13:9781452202990
Release Date:January 2013
Publisher:CQ Press
Length:456 Pages
Weight:2.20 lbs.
Dimensions:0.8" x 8.0" x 11.0"
Customer Reviews
3 ratings
INFORMATIVE
Published by Thriftbooks.com User , 15 years ago
If you want to know all there is to know about how we are living in a media world, this is the book for you. Are you aware of all the ways radio, TV, newspapers, magazines and movies impact our lives - every single day! Written in a clear style, with pictures to help in understanding, this is a book that will open your eyes.
Used Text Book-Great Condition
Published by Thriftbooks.com User , 15 years ago
The book came very quickly and though it was used, it was in great condition!! I'm happy I purchased it.
Like brand new
Published by Thriftbooks.com User , 16 years ago
The book loooks brand new when it is arrive , although the shipping takes a long time, but it's worth to wait with this low price
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