Marketing with Seminars and Newsletters

By Herman Holtz

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Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.

Format:Hardcover

Language:English

ISBN:0899300995

ISBN13:9780899300993

Release Date:January 1986

Publisher:Praeger

Length:246 Pages

Weight:1.28 lbs.

Dimensions:1.0" x 6.5" x 9.5"

Related Subjects

Business Business & Investing Economics Education Education & Reference Science Science & Math Science & Scientists Science & Technology

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