Marketing the Third Reich: Persuasion, Packaging and Propaganda
(Part of the Routledge Studies in Fascism and the Far Right Series)
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Book Overview
Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler's use of the living theatre of politics and today's dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time?
It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Format:Paperback
Language:English
ISBN:1138060585
ISBN13:9781138060586
Release Date:September 2017
Publisher:Routledge
Length:290 Pages
Weight:1.05 lbs.
Dimensions:0.6" x 6.0" x 9.0"
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