Marketing Research
No Synopsis Available.
Format:Hardcover
Language:English
ISBN:0135584795
ISBN13:9780135584798
Release Date:January 1988
Publisher:Prentice Hall
Length:688 Pages
Customer Reviews
1 rating
Definitely Useful & Fun Read!
Published by Thriftbooks.com User , 21 years ago
It's not what it seems! Definitely not as boring as its cover. I have read certain books on the topic of marketing research, and this book is one of the most useful in practice. Also, it is not the typical research book that makes you yawn after having read the first 2 pages. It provides real examples, pictures of actual ads, discussions on the applications of the techniques etc., this book gives only what you "need" to know about marketing research. This is a keeper!! Of course, you must still at least have a background on the given topics (statistics, scaling, hypo testing, etc.).. Its still a research book after all...
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