Marketing Made Simple

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Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others.

Format:Paperback

Language:English

ISBN:075064771X

ISBN13:9780750647717

Release Date:January 2002

Publisher:Made Simple Books

Length:261 Pages

Weight:1.16 lbs.

Dimensions:0.6" x 7.4" x 9.7"

Related Subjects

Business Business & Investing Economics

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